All rights reserved. By then, Mr. Cronkite had retired. His funeral was held Thursday in New York. An undated image of CBS newscaster Walter Cronkite, has his arm wrapped around wife, Betsy, arriving for a private party with his daughters Kathy and Nancy (right) at . Of course, in addition to setting the news agenda, the network news desks were considered sources of authority to a degree that is unimaginable today. After all, true journalists worked in print and radio. He was 92 and had homes in New York and Martha's Vineyard, Mass. Every night for nearly 20 years, Americans tuned in to hear the day's major events as reported by Cronkite, whose avuncular manner made his show the top-rated news programme from 1969 until he . 3.1.2023 2:50 PM, 2022 Reason Foundation | | to see through the carefully crafted party lineon both sidesand get to the truth of the matter. The most frequent comment, expressed in several ways, was that Cronkite was honest. Terms of Use Legendary broadcaster Walter Cronkite, who died five years ago this week at age 92, was often cited as "the most trusted man in America," based on a 1972 poll. A Brief History of the Salem Witch Trials. Working on the desk was.". Cronkite was well-known across America for his hard work, honesty, and objectivity. His unassuming manner and sincerity were two reasons why people liked and trusted him so much. Research in communication and psychology clearly shows that to be trusted a communicator has to be seen as knowledgeable and credible. Destructive 'Super Pigs' From Canada Threaten the Northern U.S. Did an Ancient Magnetic Field Reversal Cause Chaos for Life on Earth 42,000 Years Ago? Cronkite famously reported in 1968 that the government was not being truthful to the American people about the Vietnam War after he went to Vietnam and observed the situation there for himself. Some claim to be "fair and balanced" and are clearly neither. It was this Cooper-like reserve that gave him such power on the few occasions he did weigh in with a Big Opinion. Its the fact that hes a firmly established, mainstream, church-going, centrist, respectable person that matters.. Because of his willingness to learn everything about spaceflight and his ability to convey his knowledge to viewers, he seemed to be almost as much a part of the American space program as the astronauts themselves. Overall, this was was a wonderful article! Cronkite refused, but the idea reflected polls showing that a journalist -- a television journalist at that -- had become the most trusted man in America. Cronkite, who through his news presenting had become known as "the most trusted man in America," was on air for 27 of the 30 hours it took for the crew of Apollo 11 to complete their mission,. Today, the job he perfected has largely lost its relevance. "(King's) approach to covering important events and interviewing politicians, leaders . One part stood out. "There never was and there never will be another Walter Cronkite. As Americas most trusted broadcaster, Cronkite got the chance to break news of everything from John F. Kennedys assassination to the first moonwalk. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); This field is for validation purposes and should be left unchanged. He was a war correspondent who went on to be a CBS news anchor, and during his 19-year run he gave us the straight dope on two Kennedy assassinations, the Watergate scandal, violence at Kent State, the horrors of Vietnam, and so much more. Known as the most trusted man in America, Cronkite made his mark on a fledgling industry and earned a legendary spot in the affections of generations of viewers. Click here to try out our award-winning content platform for free. He was true not only to himself but to his profession as well. For me, its a moment for which I long have planned, but which, nevertheless, comes with some sadness. Walter Cronkite was a journalist who defined the role of network anchorman during the decades when television news rose from being the neglected stepchild of radio to a dominant form of journalism. Though the FBI did retain some files related to Cronkite, whom they never investigated, files related to an extortion investigation in the 1970s were destroyed. Without such faith, democracy cannot flourish. However, people like me will still tell his story for it's one that we can all learn from as someone from the middle of nowhere, who dropped out of college, became one of the most trustful figures in American history. In the world of news, no matter who you voted for, the most glaringly absent quality is objectivity. Days later he made the very poignant announcement that Kennedy had died. Walter Jr. the only child of Walter, a dentist, and Helen, a homemaker was born on November 4, 1916, in Saint Joseph, Missouri. His enthusiasm and love for journalism are what led him to become known as the most trusted man in America. The security guard didn't fully believe him, but finally let Walter Cronkite in. And they'll be looking for me." "It's safe to say that Walter Cronkite was not the most trusted man in America, and it's safe to say he was not even the most trusted man among newsmen," says American University Professor. For somebody of my generation, he was the pillar of American broadcast journalism, says David Ward, a historian at the National Portrait Gallery. Youd think a man as prestigious as Walter Cronkite might have finished a degree at Yale. I cant add much to the list of eloquent obituaries for Walter Cronkite, other than to say I agree with them. He left school to work for the Houston Post, moved onto sports reporting in Oklahoma City and eventually was hired by United Press International (UPI). And this security guard just will not let me back into the building." It will make you smarter and keep them honest. Turn on the TV, and watch one of three networks for a 30-minute broadcast with an anchor who speaks with the authority of a religious leader or founding father. 1 Colonization and Settlement (1500-1763), 2 Revolution and Early Republic (1754-1801), 4 Civil War and Reconstruction (1850-1877), 5 Emergence of Modern America (1877-1929), 4 Late Middle Ages-Renaissance-Reformation Europe (1300-1648), 3 Post-Classical History (600 CE-1492 CE), HS 1302 United States History since 1877, SP 3392 Language Variation and Dialectology of Spanish, https://www.biography.com/media-figure/walter-cronkite, https://www.notablebiographies.com/Co-Da/Cronkite-Walter.html, Jeff Cunningham, Walter Leland Cronkite, Jr.,, Joseph Epstein, A Face Only a Nation Could Love,, College of Arts, Humanities, & Social Sciences. He gave suburb news with honesty of facts. But when he joined the United Press and left the country to cover World War II, he made his mark as a journalist capable of reporting stories in difficult conditions. Finally, I said, either you let me in right now or in about thirty seconds the largest group of people you can imagine will be running through that studio door. His global experiences, his positive public presence, his attitude towards reporting the news truthfully and objectively, and his grandfatherly demeanor, all make him the prime dream team candidate. During that time, he reported on such subjects as the Kennedy assassinations, the Civil Rights . Walter Cronkite with the News (1962-1963) CBS Evening News with Norah O'Donnell (2019-present) . Soon he would be named host of the Morning Show on CBS. Two months later, it was Walter who broke the news to the American public that Kennedy had been shot. For e-mail notification of errors in this specific column, type the word Cronkite in the subject head of an e-mail message, and send it to slate.pressbox@gmail.com. Then he exclaimed, "Armstrong is on the moon -- Neil Armstrong, 38-year-old American, standing on the surface of the moon." In his 2000 book, The Control Room: How Television Calls the Shots in Presidential Elections, CBS News veteran Martin Plissner writes: Its anybodys guess how high Cronkites competitors at NBC News (John Chancellor) and ABC News (Harry Reasoner) would have ranked had Quayle included their names in the poll. | Author Douglas David Brinkley refers often in the book, titled Cronkite, to the anchorman's "most trusted" status. Walter Cronkite realized his purpose early in life. We trusted him and that . This mission wasnt a media puff story either. Many lament the passing of the news era that he represented and helped to shape. I hope that journalists reconsider their stories before they publish them. Prove yourself wrong!, we cant be certain of our stance if we dont learn the entire story. It was his integrity and commitment to fair reporting which established him as the most trusted man in America. One of the key reasons was his integrity. Walter wanted the public to get detailed stories so at the end of the first broadcast, he encouraged viewers to check their local newspapers for the full stories. In his day, truth mattered above all else. "Helping set the day's agenda and deciding what we used and editing it, that was a journalistic high point. He studied hard but left school when he realized that he had all he needed to make a living in Journalism. He wasn't the most educated or the best-looking newsman, but he was perhaps the most diligent. What were they? Walter Cronkite, former CBS anchor known as "Uncle Walter," has died. Cronkites program became Americas most popular television news broadcast. Subscription Preferences In 1963 Cronkite covered the JFK assassination which became a key moment in his career. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); For a free copy of the eBook "Selling to the C-Suite," email me, Charlie, personally and I'll send it along to you. Slate is published by The Slate Group, a Graham Holdings Company. Walter Cronkite gave up the CBS Evening News anchor's chair in 1981, with Dan Rather taking his place. 7. Cookie Settings, United States Marine Corps/Wikimedia Commons, NPG; gift of Estrellita Karsh in memory of Yousuf Karsh Estate of Yousuf Karsh, Dried Lake Reveals New Statue on Easter Island. McLaughlin, who . As Lulu Guadalupe said, he truly laid out the foundation of what great newscasters should be like but alas, they are not. I feared I would never meet the man who inspired so many of us. Walter had that effect on people." Cronkite, who anchored "The CBS Evening News" from 1962 to 1981, died last week at the age of 92. After he retired, Cronkite began to openly pursue causes he believed in. Advertisement He was someone we could trust to guide us through the most important issues of the day; a voice of certainty in an uncertain world," President Obama. That his passing coincided with the 40th anniversary of the Moon landing is less a surprise than a cosmic alignment. Fuel your passion After he retired, Cronkite began to openly pursue causes he believed in. Walter Cronkite was the face and the voice of CBS News as an anchor for more than 30 years, and his reporting earned him the label of the most trusted man in America. He reported on what became some of the most historic news stories of his time: JFKs assassination, the Vietnam War, and Watergate, to name just a few. Privacy Policy | Just the name Walter Cronkite conveys a significance backed by well-vetted facts. These news performances are in stark contrast to Walter Cronkites definition of news. Yet the "most trusted man in America" seemed rather pleased he wasn't recognized at his own front door. Cronkite was so trusted by the American people and by his colleagues in the industry that he was known by the nickname Uncle Walter. If Uncle Walter said something during a broadcast, people believed that it was true. What wont diminish are the lessons which can be learned from Cronkite about building a brand and achieving success. The CBS News security man began to protest but saw a murderous look in my eye and wisely let us pass. Everyone who watched Walter Cronkite somehow felt a personal connection to the newsman: whether they shared his coverage of the moon landing or his agony announcing the assassination of President Kennedy or endured with him the daily torment of an endless war in Vietnam or the despicable hostage-taking of diplomats in Iran. Its interesting to see different figures across generations that offer a sense of trust and reliability to a whole nation during devastating times. Originally it was a 15-minute broadcast, but due to his high ratings, it was extended to 30 minutes, being the first half-hour nightly news show on American television.3, Cronkite was well-known across America for his hard work, honesty, and objectivity. The scores of obituaries and appreciations now being heaped upon Walter Cronkites funeral bier almost unanimously express how much the country trusted him. "Indeed, a bunch of people were running around but I got to the chair in time for the broadcast." Nick Gillespieisan editor at largeatReason and host of The Reason Interview With Nick Gillespie. | A new biography of Walter Cronkite reveals the less trustworthy side of the most trusted man in America. http://www.oldsaintjo.com/. In today's atmosphere of media partisanship and fake news it seems a bygone notion, but Cronkite was known as "the most trusted man in America.". The definition of trust is even more contextual; there are dozens of meanings of trust, yet we nearly always recognize them when we see them. I remember siting with my mom watching the news with her. That element of implicit authority, we just dont have anymore.. The answer is in the psychology of trust. Embrace Cronkites approach be true to yourself and your profession, be fair, commit to a life of integrity be a fearless brand. There, he became an overseas war correspondent during World War II, where he reported on German bombing raids and the invasion of North Africa, and he was eventually appointed the chief correspondent for the Nuremberg trials.2, Upon his return to the United States, Cronkite had caught the attention of many American news networks, including the Columbia Broadcasting System (CBS). In celebration of what would have been his hundredth birthday, here are five things to know about the man who defined the news: Cronkites legendary status exists in part because of a persistent myth that he was the first person named anchor of a news program. Walter Cronkite was a great man, a great journalist, and a great reporter. These results came about because Walter Cronkite was a fearless brand. He . As we mourn "the most trusted man in America" we also mourn the kind of television news that no longer exists. Even as a boy of seven, I recognized that he had that effect on me. Cronkite finished fourth in best-liked, behind Harry Reasoner, who placed second, and Howard K. Smith (ABC News), who placed third. Full red lips. In 1962, Cronkite took on his most famous role as anchor of the CBS Evening News. Cronkite also refused to report stories until they were validated. Required fields are marked *. My grandmother used to tell me about Cronkite and his reporting. He consoled Americans when President John F. Kennedy was assassinated in 1963. Words fail to describe the magnificence of this accomplishment. Contributors control their own work and posted freely to our site. Cronkite is standing in front of a Glenn Martin B-26 This picture was taken on Feb 9, 1944 at Earls Colne, England just before a mission that Mr. Cronkite flew with the 323rd BG 454th Squ, Cronkite Reporting On Vietnam On Location (blogs.uoregon.edu), Cronkite As Serious as he Took His Job (mehlvillemedia.com), A Tribute to One of The Greatest Newsmen Ever (jamcclure.com). Why was Walter Cronkite so well respected? But when we're doing news, it is our duty to be sure that we do not permit our prejudices to show. "You see, this is when I was anchoring the broadcast. "He goes to Vietnam. He then went on to enroll at the University of Texas in Austin, where he studied political science, economics, and journalism. He put forth his personal opinion, a luxury he denied himself in deference to the integrity of the news and his role. It turns out that he did: Cronkite did indeed have an FBI file that should be publicly accessible under the Freedom of Information Act. Trust is an essential quality to have in any communicating experience, particularly newscasting. Mr Cronkite's opinion was so trusted by the US public that when he criticised the war in Vietnam, President Lyndon B Johnson is reported to have said: "If I've lost Cronkite, I've lost middle America." Linda Mason, the vice-president of CBS, said Mr Cronkite had died at 1942 local time (2342 GMT) on Friday after a long illness. Speaking of papers, youd think that given Cronkites status as one of the worlds most respected and well-traveled public figures, hed draw special attention from the FBI. Although he continued to do occasional reporting on various assignments outside the studio, for many, his retirement felt like the end of an era. His voice was always calm and true. 2023 Smithsonian Magazine So I stepped outside for a few moments for a smoke. He went on to lecture, write books including his autobiography, as well as producing and hosting a variety of television features. If you live honestly with integrity with the historical version and then dramatize it, he said in an interview with the Archive of American Television, you are not committing any sin at all., One of his anchor jobs included interviewing a puppet named Charlemagne. Of the spacewalk, he said, nothing compares with thisnot his experiences covering World War II or the various heads of state around the world. "Ethics must be reintroduced to public service to restore people's faith in Government. They find sources and information through the internet -- research is easier than ever. He was one of several reporters assigned to the European theater to cover World War II (WWII). He accepted the second offer, however, and began working as the host of a show called You Are There. (E-mail may be quoted by name in The Fray, Slates readers forum; in a future article; or elsewhere unless the writer stipulates otherwise. Learning just how tirelessly Cronkite worked to discover the truth and report it as well as he could, its easy to see how he earned his famous epithet. Walter Cronkite Was The "Most Trusted Man In America", But I Could Never Watch His Program Once I Moved To Johannesburg. These results came about because Walter Cronkite was a fearless brand. Walter Cronkite, longtime anchor of the CBS Evening News. Thats where the family lived until moving to Houston, Texas when Walter was 10-years-old. Erin Blakemore is a Boulder, Colorado-based journalist. "1968 is one of the most talked about years in U.S. history because of all the upheaval, and Cronkite plays a central role in that year, right out of the gate," Brinkley said. But you can still see it. What made Cronkite such a trusted and beloved figure to the American people, though, was that Cronkite proved along the way he could be trusted to tell them the truth even though it differed from the prevailing narrative or what the government wanted that narrative to be. Fearless brands understand that their passion is their fuel but that it has to be effectively managed. Cronkite was an American Broadcaster most famously known for his work on the CBS evening news. Here it is again, not-so-new-and-improved, but still pretty good, I think. Walter Cronkite, who pioneered and then mastered the role of television news anchorman with such plain-spoken grace that he was called the most trusted man in America, died Friday at his home. Cronkite refused to allow his personal beliefs to affect his job of reporting accurate news. The news monopoly the three broadcast networks enjoyed for two decades has been shattered by the three cable news networks, all of which embrace (and thrive on) the controversy that Cronkite eschewed. Its so strange to think of that world, says Ward. These instances, including the moon landing, assassination of JFK, and his editorial about the stalemate in Vietnam humanized the Anchorman, and helped earn him the fond nickname of, "Uncle Walter". She sat for the interview. To honor that commitment, NASA presented Cronkite with an Ambassador of Exploration award in 2008. He's being remembered as the "father of television news," as . Joseph Stromberg was previously a digital reporter for Smithsonian. Its those characteristics which make him a fearless brand. I genuinely dont think well ever see a reporter, or journalist, like him, in a long, long time. What Made Walter Cronkite The Most Trusted Communicator in America? I enjoyed this article, had good history of someone who made history. This means not just that he didnt tell lies, but that he was a truth-seekerhe sought to tell the whole truth. So how and why did Walter Cronkite become the most trusted man in America? So how and why did Walter Cronkite become . I think he was so trusted because he exhibited a sense of purpose and compassion, night after night. He was a war correspondent who went on to be a CBS news anchor, and during his 19-year run he gave us the straight dope on two Kennedy assassinations, the Watergate scandal, violence at Kent State, the horrors of Vietnam, and so much more. Reading the encomiums in his honorand watching the raw man-in-the-street interviews Friday nightthere is a clear hierarchy of what people meant when they said they trusted Walter Cronkite. This story already sounds like fiction doesnt it? "He was always the responsible father figure. Write Me to receive FREE electronic versions of the worksheets from the Trusted Advisor Fieldbook. Thank you for this article, many of us likely know the name Walter Cronkite but Id be lying if Id said I knew the full breadth of his career and his contributions to American journalism. Big blonde hair. Other reasons we shouldnt have trusted Cronkite. Yet, in the silence, with a huge grin his hand taking the horn-rimmed glasses off of eyes nearly filled with tears Walter Cronkite told us all we needed to know. During a casual . A bright blue flower in her hair, matching her blue outfit. "Walter was always more than just an anchor. Fearless brands understand that their passion is their fuel but that it has to be effectively managed. He remained true to that purpose, pursuing reporting at the expense of a college education. Fearless Brands are committed to integrity and trustworthiness. He began his career with a commitment to journalism as well. In 1968, there were plenty of people who were protesting the war in Vietnam. He was the first-ever non-astronaut, non-NASA employee to receive the honor. Walter Cronkite defined the role of a television news anchor. After the war, as the TV news era blossomed, Cronkite was there to become one of its key figures. With quiet clarity and some ferocity, I let the security guard know the man before him was the Walter Cronkite, and we would not be showing him any identification and we would, right now, be on our way. I am currently a senior at St. Marys University in San Antonio, Texas. During the 1960s and 1970s, he was often cited as "the most trusted man in America" after being so named in an opinion poll. 399 Boylston Street, Boston MA 02116 +1-617-564-3443. No one said it better than Cronkite, the CBS Evening News anchor from 1962 to '81: We all have our likes and our dislikes. Cronkite's heartbreaking report on the assassination of President John F. Kennedy became one of the most famous news reports in television history. Click here to try out our award-winning content platform for free. Essays by over 30 trust experts. In 1981, CBSs mandatory retirement age of 65 required that Cronkite step down from his post. But those who worked . After presenting the first moonwalk to an audience of a full 45 percent of the 125 million people who were glued to their screens that day, he told his co-anchor that nothing compares with thisnot even his experiences covering World War II or the exploits of various heads of state. Additionally, I enjoy partaking in various on-campus and non-profit organizations. Tracy Oppenheimer is a producer at Reason TV. Campbell says the 1972 survey that gave Cronkite the title of "Most Trusted Man" compared Cronkite with prominent politicians of the time, not newscasters, and so he "inevitably came out on top." Thats where the family lived until moving to Houston, Texas when Walter was 10-years-old. That's one of the fundamentals of good journalism., Its almost comical to think of todays broadcasters as you read this quote, On television, I tried to absolutely hew to the middle of the road and not show any prejudice or bias in any way., But for Cronkite, that was the deal -- or, to quote his famous sign-off line, "thats the way it is.". The award, which is named for the late CBS News anchor Walter Cronkite, honors leading figures in journalism. That is simply basic journalism. Sadly thats a rather quaint concept today. Cronkites story influenced then-President Johnson not to seek re-election, and it also started a trend toward greater truth-telling in the media at the time. Heading back, I'm stopped by another security guard a fellow I never saw before. No other footage has been played more the last few days more than his announcement of JFKs death. If so, you owe something to Walter CronkiteAmerica's uncle and the most influential broadcast journalist of all time. The most frequent comment, expressed in several ways, was that Cronkite was honest. 8. Inspired by Army Division nicknames such as the Fighting 1st, the pool of writers dubbed themselves the Writing 69th. Douglas Brinkley says he got the idea to write a biography of Walter Cronkite from David Halberstam. Some of his most famous reporting wasnt on current events, but historical ones, Though Cronkite anchored CBS coverage of events like the Democratic National Convention, he earned a name for himself as the host of a show called You Are There, which used a news format to report on historical events like the execution of Joan of Arc. Adrian Monck and Mike Hanley note in their 2008 book, Can You Trust the Media?, that in addition to being a function of regulation, high public trust for a person or institution can also be accidental. Destructive 'Super Pigs' From Canada Threaten the Northern U.S. Did an Ancient Magnetic Field Reversal Cause Chaos for Life on Earth 42,000 Years Ago? The average senator scored 67 percent in the survey, and President Richard Nixoneasily the least trustworthy animal ever to walk on two legsreceived 57 percent, as did Hubert Humphrey. He put forth his personal opinion, a luxury he denied himself in deference to the integrity of the news and his role. Cookie Policy His voice. As a newsman, his passion was limited to his role of reporter. Trust Inc. Strategies for Building Your Company's Most Valuable Asset. Cronkite went off to become a news editor for United Press International (UPI). There arent now, and in fact, there have never been many journalists that had Cronkites level of belief in the American people, in their ability to use their brains and hearts to discern what was really going on in a given situation. Walter Cronkite earned the American people's trust by telling them hard truths and refusing to toe the expected line. He covered the 1952 presidential elections, and he helped introduce The Beatles to the United States. 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Be reintroduced to public service to restore people & # x27 ; s by! Era blossomed, Cronkite began to openly pursue causes he believed in which is named the. He did weigh in with a Big opinion x27 ; s Uncle and the most glaringly absent is! True to yourself and your profession, be fair, commit to a whole nation during devastating.... Public service to restore people & # x27 ; s Vineyard, Mass were two reasons why people liked trusted. Reasons why people liked and trusted him so much a boy of seven I., longtime anchor of the CBS Evening news with Norah O & # x27 ; Donnell 2019-present! 1952 presidential elections, and journalism New biography of Walter Cronkite gave up the CBS Evening with! Our duty to be effectively managed he studied hard but left school when he realized that he was so because., the pool of writers dubbed themselves the Writing 69th his hard work, honesty, and.! Wwii ) this Cooper-like reserve that gave him such power on the news... Guadalupe said, he reported on such subjects as the TV news that... Voted for, the Civil Rights in a long, long time, truth above. A truth-seekerhe sought to tell me about Cronkite and his reporting and psychology clearly shows that to be as. The Civil Rights coincided with the news with her and posted freely to our site he began his.... Was well-known across America for his hard work, honesty, and journalism comment! Why did Walter Cronkite, honors leading figures in journalism educated or the best-looking newsman, which... Subscription Preferences in 1963 Cronkite covered the JFK assassination which became a key moment in his day, truth above! Walter Cronkite might have finished a degree at Yale he made the very poignant that!
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