New workplaces, new food sources, new medicine--even an entirely new economic system. On June 27, 2017, Under Armour (UAA) announced that it has hired Patrik Frisk as its new president and COO. Celebrating the best ideas in business. Under Armour unveiled the new campaign to athletes, trainers, employees, media and social media influencers at a "Human Performance Summit" in Port Covington on Tuesday. Throughout his more than 30-year career, Under Armour’s current president and chief operating officer Patrik Frisk has been praised for his drive, energy, and leadership skills.In three months, he’ll need those in spades, as he is set to become the chief executive officer of the company. Under Armour CEO Patrik Frisk says 'tentative' shoppers are here to stay thanks to pandemic Published Fri, Jul 31 2020 11:14 AM EDT Updated Fri, Jul 31 2020 1:26 PM EDT Lauren Thomas @laurenthomas Innovation By Design. — Patrik Frisk (@PatrikFrisk) June 11, 2020 FOX Business reached out to Under Armour for comment on the release of its UA Sportsmask but did … He's been Under Armour's … He will be replaced by current chief operating officer Patrik Frisk, who will assume the position on January 1, 2020. Patrik Frisk spent nearly three decades working in the apparel, footwear, and retail industries. Find out more about him and his plans for the athletic brand. ... CEO Patrik Frisk… Patrik Frisk, Under Armour’s New CEO: 5 … Frisk will report directly to Kevin Plank, who will serve as chairman and Chief Executive Officer. Frisk will take up the new role on July 10, 2017. Frisk will serve as CEO & … Under Armour announcedPatrikFrisk will take over as the company's president and Chief Operating Officer beginning July 10. BALTIMORE, Oct. 22, 2019 /PRNewswire/ -- The Board of Directors of Under Armour, Inc. (NYSE: UA, UAA) today announced that President & Chief Operating Officer (COO) Patrik Frisk will become the company's Chief Executive Officer (CEO), effective Jan. 1, 2020.Frisk, 56, will serve as CEO & President, reporting to Kevin Plank and will join Under Armour's Board of Directors. Plank will become executive chairman and brand chief, Under Armour said. Under Armour Inc. announced that it has named Patrik Frisk as the new Chief Executive Officer, effective January 1, 2020. Patrik Frisk, a 30-year footwear veteran, has been named CEO of Under Armour. Who is Patrik Frisk? 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